Zeyu Li

Creative Strategist and Brand/Product Designer with 4+ years building scalable campaign systems and brand experiences across email, web, paid media, print, and retail, blending brand strategy, UX thinking, Figma systems, and AI-supported workflows to improve creative consistency and execution speed.

Leslie's Pool Supply Omnichannel Brand & Campaign Design · Gilbert, AZ · Aug 2021 – Present

• Set creative direction from business goals and customer insight, using UX and behavioral principles to design around what drives the customer.
• Led the migration to a scalable Figma system, standardizing components and workflows, with AI-supported workflows that cut production time 15–20%.

• Drove creative direction for integrated campaigns: look and feel, art direction, and hierarchy across email, web, paid social, print, and retail.
• Built brand and email design systems: reusable templates and components that kept 1,000+ assets consistent and faster to produce.

• Produced high-volume assets across paid social, email, print, direct mail, and in-store to brand and production standards.
• Supported seasonal and promotional campaigns end to end with consistent quality and on-time delivery.

Wuhuanqixing Corporation Design Intern · Merchandise, Graphics & Packaging · China (Remote)

• Designed merchandise, uniform graphics, and packaging across 8+ product lines to brand and production standards.
• Coordinated file reviews and vendor delivery, cutting handoff turnaround by ~25%.