Zeyu Li

Senior Visual Designer with 5+ years of experience across email, web, paid media, print, and retail. Combines campaign art direction and visual storytelling with reusable design systems and creative workflows. Progressed from junior designer to creative strategist and designer at Leslie’s Pool Supply.

Leslie’s Pool Supply Omnichannel Brand & Campaign Design

• Develop campaign concepts and visual direction across email, web, paid media, print, and retail. Translate business goals and customer insights into creative work, and lead stakeholder reviews through final delivery.
• Maintain shared Figma libraries, reusable components, usage standards, and review workflows for campaign production.

• Directed seasonal, e-commerce, and lifecycle campaign creative across email, web, paid media, print, and retail; led the initial shared Figma workflow migration in 2023.
• Built reusable brand and email systems supporting 1,000+ assets. Used A/B testing and analytics to guide updates to messaging, visual hierarchy, and calls to action.

• Produced email, paid social, print, direct mail, and retail creative, adapting layouts to channel and brand standards.
• Managed concurrent seasonal campaign assets from concept through launch, meeting quality standards and deadlines.

Wuhuanqixing Corporation Design Intern · Merchandise, Graphics & Packaging · China (Remote)

• Designed merchandise, uniform graphics, and packaging across 8+ product lines, maintaining a consistent visual identity across products.
• Coordinated vendor reviews and production delivery to improve design handoffs.