Zeyu Li

Creative Strategist and Visual Designer with 5+ years translating business goals and customer insights into omnichannel brand experiences across email, web, paid media, print, and retail. Combines art direction, UX thinking, and product design rigor to create cohesive, customer centered work.

Leslie’s Pool Supply Omnichannel Brand & Campaign Design

• Translate business goals and customer insights into UX informed campaigns spanning 7+ channels and 51–100 assets; lead stakeholder reviews from concept through execution.
• Own the Figma design system for 11–25 users, overseeing migration, components, governance, creative reviews, and AI assisted workflows that reduced production and approval turnaround by up to 20%.

• Set art direction for seasonal, ecommerce, and lifecycle campaigns across email, web, paid media, print, and retail.
• Built reusable brand and email systems supporting 1,000+ consistent assets, accelerating production and using A/B testing and analytics to improve conversion and engagement.

• Produced high volume assets across email, paid social, print, direct mail, and retail to brand and production standards.
• Delivered seasonal campaigns from concept through launch with consistent quality and on time execution.

Wuhuanqixing Corporation Design Intern · Merchandise, Graphics & Packaging · China (Remote)

• Designed merchandise, uniform graphics, and packaging across 8+ product lines.
• Coordinated vendor reviews and delivery, cutting handoff time by approximately 25%.