01
Designing a Scalable Creative Workflow
15–20% less production time. I replaced scattered source files with a shared Figma system for building, reviewing, versioning, and handing off creative.
View projectZeyu Li · Selected work
Visual Designer.Creative Strategist.
I approach campaigns with a product mindset that connects business goals to customer needs, clarifying the decision each touchpoint must support and building systems that keep the experience useful and consistent across every channel.
1,000+assets supported by reusable brand and email systems
15–20%less production time after moving team workflows into Figma
7 channelsconnected by one visual idea, from inbox to storefront
Featured Work
Selected projects01
02
Modular Email Design System
Built to support 1,000+ assets. I replaced one-off email layouts with a modular kit that gave a lean team speed without making every send look the same.
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03
Integrated Campaign System
One idea across seven channels. I created a flexible visual system that stayed recognizable from the smallest paid placement to the storefront.
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04
Water Analysis Report
From chemistry data to customer action. I designed a report that makes the verdict, next step, and recommendation clear at a glance.
View projectAdditional Explorations
Industrial & 3D design
About
I care about the idea—and everything it takes to deliver it well.
I’m a visual and marketing designer at Leslie’s, where I’ve grown from producing high-volume retail assets to shaping creative direction across email, web, paid social, print, and in-store campaigns.
I also designed the Figma and email systems behind that work. My industrial design background taught me to look beyond the surface: understand the constraints, simplify the parts, and build something other people can use with confidence.
- Brand campaigns
- Design systems
- Email & lifecycle
- Paid social & ads
- Web creative
- Retail marketing
- Creative strategy