Portfolio / 2026Zeyu Li · Gilbert, Arizona

Senior Visual Designer & Creative Strategist

Bringing brands
to life.

I create campaigns for digital and retail, and the design systems behind them.

1,000+ assetsSupported by reusable brand & email systemsExplore the system ↗A shared workflowFigma libraries, templates & reviews introduced in 2023See how it works ↗Digital to retailCampaign direction adapted across customer touchpointsSee the campaign ↗

Selected work

Selected projects showing my role, design decisions, and delivered work.

01 / Leslie’s2024

Integrated Digital Campaign Creative

Campaign art direction

Connected creative across paid media, social, and web.

I developed campaign visuals and produced variations for Google Ads, Performance Max, paid social, and web.

02 / Leslie’s2023

Lifecycle Email Design & Creative System

Email & creative systems

A reusable system for every customer moment.

I built reusable email modules and designed campaign creative for promotions, rewards, service, and re-engagement.

03 / Leslie’s2024

Water Analysis Report

Information design

From test results to a treatment plan.

I organized measurements, warning flags, and recommendations into a two-page customer report.

04 / Leslie’s2023

Building a Shared Figma Creative Workflow

Creative operations

A shared workflow for design, feedback, and delivery.

I led the Figma transition, built shared libraries and templates, and helped teams adopt a clearer review process.

Print & direct mail

Campaign design customers can hold.

Two folded Leslie’s trifold brochures showing the outside and inside artwork on a tabletop

Leslie’s / Selected print work

Direct Mail Design

Seasonal mailers, pool-opening postcards, and targeted service offers. Explore twelve artwork views showing offer hierarchy, product presentation, and consistent brand design.

View the collection

Beyond the screen

Industrial design concepts and 3D visualization studies.

05 / Industrial design

Ergonomic Mouse Design

Physical exploration, CAD, and visualization of a vertical mouse concept.

06 / Selected studies

3D Design & Visualization

Furniture, product concepts, and rendering studies in form, material, and light.

A little about me

From the first idea
to the system
behind it.

At Leslie’s, I’ve progressed from junior designer to creative strategist and designer, working across email, web, paid media, print, and retail. I develop campaign concepts and carry them through to finished assets across channels.

I also build the Figma libraries, email modules, and review workflows behind those campaigns. My industrial design background informs how I approach constraints, prototype ideas, and make systems useful to the people working with them.

Explore my experience

Portrait of Zeyu Li — Based in Gilbert, Arizona

Art directionBrand campaignsEmail systemsCreative operations3D visualization

Bringing brandsto life.