Selected print work · Leslie’s
Direct Mail Design
Seasonal mailers, postcards, and trifold layouts that bring product offers and pool-care services into a clear printed format.
- My contribution
- Visual design & layout
- Formats
- Mailers, postcards & trifolds
- Focus
- Offer hierarchy, product presentation & brand consistency
- Collection
- Twelve selected artwork views
Fourth of July mailer
A seasonal cover introduces the promotion, while the inside organizes maintenance products, equipment offers, and service information. The layout balances large savings messages with product details and the mailing panel.
Pool-opening postcard
The offer side leads with spring opening kits and a poolside product image. The reverse carries recurring maintenance offers, rewards information, and mailing space. The two sides share a recognizable brand while serving different reading tasks.
Arizona service offer
The front leads with a free gift offer and three product choices. The reverse pairs an installation offer with technician imagery, product savings, and rewards, while leaving space for mailing information and offer terms.
Fourth of July trifold
The outside spread combines the campaign cover, cleaner offers, coupons, and mailing panel. Inside, the layout groups maintenance products, bundles, and related promotions so each panel has a clear purpose. Both spreads are shown flat to make the full design easy to inspect.
Thank-you offer insert
A compact offer insert pairs a bold discount message with a QR code for the next purchase. The reverse adds a thank-you message and a supporting product lineup.
Pre-season pool-care postcard
The front uses associate imagery and a strong seasonal headline to introduce the offer. The reverse groups tabs and shock products alongside the promotional message, offer terms, and mailing panel.
Clear offers. Consistent brand. Room for detail.
My direct mail work combines promotional typography, product imagery, and structured layouts. Each format balances a strong first impression with the information customers need to understand the offer.
