Brand Campaign · Leslie's
Integrated Campaign Creative
I built one campaign idea to travel from a tiny paid-social placement to a full storefront—without losing the message, the brand, or the pace of a busy retail calendar.
Email, paid social, Google Ads, Performance Max, web, print, and retail.
A flexible visual system kept every size, crop, offer, and placement connected.
I set the look and feel, art direction, hierarchy, and high-volume execution.
Seven channels, hundreds of variations, one short attention span.
The campaign had to work across Google Ads, Performance Max, paid social, web, print, and in-store. Every format changed the crop, hierarchy, and amount of room available. Without a strong visual idea, the campaign would quickly turn into a pile of unrelated assets.
I set the rules, then tested them in the smallest spaces.
I led the look and feel, then produced the system across every placement. Starting with the tightest formats forced the hierarchy to stay clear: offer first, product second, brand always visible.
Consistent does not have to mean repetitive.
I created a shared language for type, color, layout, and art direction, then built in enough flexibility for different products and offers. A paid-social ad and an in-store sign could behave differently and still feel unmistakably part of the same campaign.
From inbox to storefront, customers met the same clear idea. Behind the scenes, the system made it possible to keep up without letting the creative drift.
