01 / Digital campaigns · Leslie’s
Integrated Digital Campaign Creative
From campaign direction to launch-ready assets: visual design for Google Ads, Performance Max, paid social, and web.
- My role
- Creative direction, visual design & production
- Channels
- Paid media, paid social, web & motion
- Deliverables
- Campaign visuals, ad variations & web graphics
- Examples
- Seasonal offers & water-test rewards
Turn campaign ideas into coordinated digital creative.
I designed and produced campaign assets for Leslie’s across Google Ads, Performance Max, paid social, and the website. My work covered campaign look and feel, promotional hierarchy, layout adaptations, and final production, with light motion creative where needed.
This case study brings together several promotions. Black Friday illustrates the range of channels; the water-test rewards campaign shows my visual direction in detail; additional seasonal work demonstrates production across formats.
Keep one message clear across many formats.
Each placement needed a different crop, reading order, and amount of information. Offers and product messages also changed throughout the campaign calendar. The challenge was to make these variations feel connected while keeping the offer and next action easy to identify.
I treated the campaign headline, palette, imagery, and offer styling as a shared foundation. From there, I adjusted composition and emphasis to suit each placement instead of simply resizing the original design.
Build a recognizable campaign, then adapt the hierarchy.
For the water-test rewards promotion, I developed a poolside visual direction using water imagery, bold headline typography, and bright reward accents. The composition introduces the activity first, then the incentive and call to action.
The web, social, and banner versions retain those recognizable elements while changing the balance of headline, offer details, and action. Narrow banners prioritize a short message; larger placements have room to explain the promotion.
Design for the placement, not just the dimensions.
I produced display ads, Performance Max asset variations, homepage graphics, and paid social creative for seasonal promotions. Each format required decisions about image crops, typography, product prominence, offer details, and call-to-action placement.
Reusable layouts provided a starting point for new offers and product updates. I refined each version for its format, then prepared exports and checked the final assets for consistency and placement requirements.
A consistent campaign presence with room to adapt.
The work delivered coordinated sets of creative across paid media, social, and web. A shared visual foundation made it easier to carry campaign messages into new formats and update offers without starting every layout from scratch.
The strongest outcome demonstrated here is design and production consistency: recognizable campaigns, focused offer hierarchy, and reusable structures for ongoing asset creation.
Consistency comes from clear priorities.
A campaign can change shape without losing its identity. Defining what must stay recognizable—and what can change for each channel—helped me balance brand consistency with practical production needs.
