Information Design · Leslie's
Water Analysis Report
A personalized report that turns pool chemistry into a clear answer: how the water is doing, what needs attention, and what the customer should do next.
The test produced data. Customers needed a decision.
Any Leslie's customer can walk in for a free AccuBlue water test. The result includes chlorine, pH, alkalinity, cyanuric acid, and TDS—useful data, but not an obvious next step for most pool owners.
I designed a personalized two-page report that answers “How is my water?” first, then explains what to do. It also gives app, rewards, product, and service messages a natural place without crowding the recommendation.
Answer the customer’s questions in the order they ask them.
Verdict before detail. The Water Quality Score gives customers an immediate read before they encounter a single measurement.
Chemistry as a to-do list. Results become a Sanitize · Shock · Prevent routine: three plain-language actions instead of a chemistry lesson.
Problems that surface themselves. An ideal-range-vs-result table with warning flags lets anything out of range jump off the page, so the customer sees what needs attention without reading every row.
Business value without the hard sell. App download, Pool Perks, product offers, and filter service appear where they are useful, not as interruptions.
Good information design makes people feel capable. It turns a page of data into a decision they can make with confidence.