Water Analysis Report

The challenge

The test delivered precise data. Customers still needed a clear decision.

Any Leslie’s customer can walk in for a free AccuBlue water test. The result includes chlorine, pH, alkalinity, cyanuric acid, and TDS—valuable information that does not automatically tell most pool owners what to do next.

I designed a personalized two-page report that leads with the verdict, explains the treatment plan, and gives app, rewards, product, and service messages a useful place without competing with the recommendation.

Design decisions

Organize the report around the customer’s questions—not the laboratory’s output.

Verdict before detail. The Water Quality Score gives customers an immediate read before they encounter a single measurement.

Chemistry becomes a to-do list. Results translate into a Sanitize · Shock · Prevent routine: three plain-language actions instead of a chemistry lesson.

Exceptions surface themselves. Warning flags make out-of-range results easy to spot, so customers can see what needs attention without reading every row.

Business value earns its place. App, rewards, product, and service messages appear where they support the customer journey rather than interrupt it.

The critical tradeoff

Every additional message made the recommendation harder to trust.

The challenge was not the chemistry. It was restraint. This high-traffic touchpoint created pressure for larger offers, more app promotion, and more upsell. Each addition made the report louder and pushed the customer’s answer farther away. I argued for a clear rule: if someone cannot find the verdict within seconds, the report has failed. We kept business messages only where they supported the next step. Protecting the reader’s confidence was the most important design decision.